Web Copy That Sells

Web Copy That Sells

Maria Veloso
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With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to:

  • Use psychological tactics that compel Web surfers to buy

  • Create effective, highly-targeted Facebook ads

  • Test copy to maximize response

  • Write online marketing video scripts that sell

  • Craft compelling copy for interactive advertising banners

  • Produce high-converting video sales letters

  • And more

    Proven and practical, Web Copy That Sells shows how to quickly turn lackluster sites into "perpetual money machines," streamline key messages down to irresistible "cyber bites"...and ensure that Web copy, e-mail, and...

  • Anno:
    2013
    Casa editrice:
    AMACOM Books
    Lingua:
    english
    ISBN 10:
    0814432522
    ISBN 13:
    9780814432525
    File:
    EPUB, 2.35 MB
    IPFS:
    CID , CID Blake2b
    english, 2013
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